Hello There It’s Tyler Sass The Marketing Guy Here to help
you grow your business! If you know a fun company that has a cool idea please
give me a call at (714)408-8759 because I am looking to work with a new
business! Okay self promotion done now…
let’s get real here. You and your
team are probably not doing a formal strategic marketing plan and who could
blame you that stuff is all over the place marketing is such a vague concept
why not just let the marketing people do their thing right? They do The Google,
The Facebook, The Tweets, The Flyers, The Mail it all comes together. NO! NO!
NO! Stop it right there 10 minutes in the corner right now! Time out!
You see that is what “marketers” want you to think so we can
kick back relax and hang out on Facebook all day. Without a set strategic
marketing planning framework your business is going to be in trouble. In this
article I am going to go through a framework you can implement with your
marketing team today so that you can start looking at your business from a
micro and a macro level! In This Blog Series We are going to Cover How to Create a Strategic Marketing Planning Framework.
SWOT
SWOT Analysis
The First step to creating a Strategic Marketing Plan is to
identify your businesses unique strength weaknesses oppurutnity and threats.
Yea Yea I hear you now saying “everyone knows SWOT this isn’t high school” and
my response is cool show me where you have it written down for your business
that isn’t more than 3 months old and where is it promptly available to your
marketing team. Can I ask everyone on your marketing team to show me the
location of the SWOT and will they be able to find it? SWOT is common sense and
used to frequently for a reason… it works. So Buckle Down and break out the Pen
and paper…
In a diagram like the one listed above you will be listing out
5 Strengths for your business, 5 Weaknesses of Your Business, 5 Oppurtunities
for your business and 5 Threats for your business. Now let’s dive a little more
into what those mean.
Strengths: First off if everyone in your business is doing
it it’s not a strength get rid of it. Second if it’s amazing customer service
get rid of it that’s not a strength that’s a requirement. Getting a little
trickier now isn’t it? If you can’t come up with five strengths you need to
stop and take note on a separate sheet of paper called the Brain Storm page (it
is a legal requirement to draw a brain on this page) that you need more
strengths.
Weaknesses: This one can get tricky because no one likes to
think about why they suck. Also no one wants to crap on a business in front of
their superiors. To fix this have everyone anonymously write down 5 weaknesses
on slips of paper. Then add the weaknesses up and take an average. The top 5
most mentioned are your new top five weaknesses ties go to the boss.
Oppurtunities: This one is a really fun one. Think of all
the things that are going on right now that your business could capitalize on.
For example do you raise funds for breast cancer and breast cancer awareness is
trending on twitter? Boom Oppourtunity. As with strengths if you can’t come up
with five add it to the brain storming list.
Threats: Here comes the scary part. Think of things that
could happen to your business that are out of your control. How would you
company respond to a rich lunatic suing your company or perhaps an employee
embezzling a hundred thousand dollars. These are all possibilities have you
prepared for them?
Once you are done with your SWOT analysis you will be ready
to move on to Step Two which will be covered in the next blog post.
P.S.
Just a reminder I am looking to help companies grow. If you
know a really fun company with a cool idea that could benefit from more
customers, better marketing and business development please let me know so I can
get the job! Call me at (714)408-8759 or email me at
tysonsoftwaresolutions@gmail.com
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